Picking the perfect font for your project is like choosing the perfect outfit for a first date: it’s both exciting and nerve-wracking! Lucky for you, there are some timeless tips to follow when it comes to typography.
First things first: personality is key! The typeface you choose sets the mood for your project and creates an impression for users. So, decide if you want a typeface that matches the personality of your project or if you prefer to let the design do the talking.
Next, think about font pairings. Just like finding your perfect match, you need to choose two typefaces that complement each other and create the right feel for your project. Avoid pairing two typefaces that clash or compete for attention.
Readability is also important – you don’t want people struggling to decipher what you’re trying to say because of an overly decorative font. And as tempting as it may be to use trendy or wild options, they can become outdated quickly and give your project a “what were they thinking” vibe.
When choosing a font, don’t forget about functionality. Make sure it works for all the ways you plan to use it – from print to digital – and that it’s licensed appropriately.
And last but not least, stay true to your brand and tone. If you have guidelines to follow, make sure your font choices fall within those parameters. But don’t be afraid to have fun and get creative – after all, picking the perfect font should be an exhilarating experience!