Positive space refers to the area within and around the main subject or focal point of a composition. It is the space occupied by the main elements of a design, whether they are graphic, typographic, or photographic. Positive space is sometimes referred to as “figure” or “foreground” in design.
This is important in design because it is what draws the viewer’s attention and helps to communicate the intended message or meaning of a composition. By carefully considering the placement and size of the main elements in a design, designers can create a sense of balance and harmony that guides the viewer’s eye and emphasizes the most important aspects of the composition.
Positive space can be used in many ways in design to create visually interesting and effective compositions. Here are a few ways that it can be utilized:
- Emphasize the subject: By using larger space around the subject, you can create a sense of importance and draw the viewer’s attention to the main element of the composition.
- Create balance: By balancing the space on either side of the subject, you can create a sense of harmony and stability in the design.
- Create contrast: The use of different sizes, colors or shapes can create contrast and visual interest in the composition.
- Use shape to create interest: By using unique shapes, you can create interesting and dynamic compositions.
- Create negative space: By using the positive to define the shape of an object or text, you can create negative space around it that can be used as a design element in its own right.
Overall, the use of positive space is an important aspect of design, and can be used to create a wide range of effects and emotions in a composition. By considering the use of positive space carefully, designers can create powerful and effective designs that communicate their intended message to the viewer.