Category: Color Theory

  • Tints vs Shades

    What are the differences between tints and shades? Designers use tints for a soft look and shades for a dramatic effect. By combining both, designers can create a balanced color scheme with depth and richness. Tints: A color tint is a lighter version of a color that is created by adding white to the original…

  • Direct and Indirect Complimentary Colors

    Direct complementary colors are colors that are directly opposite each other on the color wheel, such as red and green, blue and orange, or yellow and purple. These colors have the most visual contrast and can be used to create bold and dynamic compositions. Indirect complementary colors, also known as split complementary colors, are colors…

  • What Does Subtractive Color Mean?

    Subtractive color is a method of creating colors by subtracting wavelengths of light from white light. This method is used when working with pigments, dyes, or inks, and is often used in printing, painting, and other forms of physical media. The primary colors in subtractive color are cyan, magenta, and yellow. When all three of…

  • What Does Additive Color Mean?

    Additive color refers to the method of creating colors by combining different light sources, such as the red, green, and blue (RGB) colors used in electronic displays, projectors, and cameras. Additive color mixing is the process of adding different wavelengths of light together to create a range of colors. In additive color, the primary colors…

  • What are Tetradic Colors?

    Tetradic colors, also known as double complementary colors, are a color scheme that uses four colors that are arranged into two complementary color pairs. This means that the four colors are evenly spaced around the color wheel, forming a rectangle or a square. Tetradic color schemes can be very effective in design and art because…

  • What are Monochromatic Colors?

    Monochromatic harmony colors are a color scheme that is based on a single color, but uses different shades, tints, and tones of that color to create a harmonious and cohesive look. Monochromatic color schemes can be very effective in design and art because they offer a clean and minimalistic look, while also providing depth and…

  • What are Triadic Colors?

    Triadic color combinations are color schemes that use three colors that are evenly spaced around the color wheel. This means that they are equidistant from each other, forming an equilateral triangle on the color wheel. Triadic color combinations are often used in design and art because they provide a high degree of contrast and create…

  • What are Analogous Colors?

    Analogous color combinations are color schemes that use colors that are adjacent to each other on the color wheel. These colors have similar hues and create a harmonious and cohesive look when used together. Analogous color combinations typically consist of three to five colors, with one color serving as the dominant color and the others…

  • What Are Complimentary Colors?

    Complementary colors are pairs of colors that are directly opposite each other on the color wheel. They create a strong contrast and tend to intensify each other when used together. The primary complementary colors are red and green, blue and orange, and yellow and purple. Using complementary colors in design can create a dynamic and…

  • What is Color Theory?

    Color Theory 101 Color theory plays a significant role in design, as colors have a great impact on our mood and behavior. The appropriately chosen colors can improve the conversion and usability of a product. To employ colors effectively, you need to understand how colors are formed and how they relate to each other, which…