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What is Negative Space?
Negative space refers to the area around the main subject or focal point of a composition. It is the space that is not occupied by the main elements of a design, whether they are graphic, typographic, or photographic. Negative space is sometimes referred to as “background” or “white space” in design. This is important in…
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What is Positive Space?
Positive space refers to the area within and around the main subject or focal point of a composition. It is the space occupied by the main elements of a design, whether they are graphic, typographic, or photographic. Positive space is sometimes referred to as “figure” or “foreground” in design. This is important in design because…
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How Do I Create My Own Font?
Creating your own font can be a rewarding and challenging process that requires both creativity and technical skill. The basic steps to create a font include sketching out your letterforms, digitizing your sketches using specialized software, refining your shapes and spacing, and exporting your finished font files. The first step in creating a font is…
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Our Favorite Timeless Fonts
Futura, Caslon, Highway Gothic, and Helvetica are four popular and recognizable fonts, each with their own unique style and history, and each is our favorite. Futura is a geometric sans-serif font, Caslon is a classic serif font, Highway Gothic is a font specifically designed for road signs, and Helvetica is a popular and versatile sans-serif…
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Who Created Fonts?
Fonts, or typefaces, have been used in written communication for centuries. The first typefaces were created in the mid-15th century by Johannes Gutenberg, who invented the printing press. Before the printing press, books were handwritten by scribes, which made them expensive and time-consuming to produce. Gutenberg’s invention allowed for the mass production of books, which…
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Direct and Indirect Complimentary Colors
Direct complementary colors are colors that are directly opposite each other on the color wheel, such as red and green, blue and orange, or yellow and purple. These colors have the most visual contrast and can be used to create bold and dynamic compositions. Indirect complementary colors, also known as split complementary colors, are colors…
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What is a Condensed Font?
Condensed fonts are a category of typefaces that are characterized by their narrow, condensed proportions. Unlike regular fonts, which have a wider spacing between characters, condensed fonts have a tighter spacing, allowing more characters to fit on a line of text. This makes them an ideal choice for situations where space is limited, such as…
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What is a Slab Font?
Slab fonts are a category of typefaces that are characterized by their bold, block-like serifs. The serifs on slab fonts are usually uniform in width, and they are often squared off rather than tapered. This gives them a more geometric and modern look than other serif fonts, which tend to have more traditional and ornate…
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What Does Subtractive Color Mean?
Subtractive color is a method of creating colors by subtracting wavelengths of light from white light. This method is used when working with pigments, dyes, or inks, and is often used in printing, painting, and other forms of physical media. The primary colors in subtractive color are cyan, magenta, and yellow. When all three of…
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What Does Additive Color Mean?
Additive color refers to the method of creating colors by combining different light sources, such as the red, green, and blue (RGB) colors used in electronic displays, projectors, and cameras. Additive color mixing is the process of adding different wavelengths of light together to create a range of colors. In additive color, the primary colors…
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